Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.
BETH COMSTOCKThe more passionate that someone is about something, the more you have to listen to them.
More Beth Comstock Quotes
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Be where the world is going.
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We seek to be as nimble as a startup.
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Mind share before market share.
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In big companies projects have to scale and Lean Startup help us to do it
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Our job is to understand where the market is heading and translate that into practical action.
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What’s the DNA of a marketer? We call it the 4-I’s: instigator, implementer, innovator, and integrator.
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You can’t sell anything if you can’t tell anything.
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B2B does not mean boring marketing.
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Business model innovation is constant in this economy. You start with a vision of a platform. For a while, you think there’s a line of sight, and then it’s gone. There’s suddenly a new angle.
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Know thyself. Know the customer. Innovate.
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The more passionate that someone is about something, the more you have to listen to them.
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You have to tell a story before you can sell a story.
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Marketing is about innovation.
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An idea doesn’t count if you can’t use it
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Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection.
BETH COMSTOCK