“A lot has changed in India in the last decade. We can attribute the growth of India’s startup ecosystem to the increased penetration of affordable smartphones and data connectivity across the country.”

There is always some element of competition. As and when more players show interest in a space, it endorses increasing demand. I have never taken competition as a treat.

The New Romantic scene was so tiny. Although it got lots of mileage in the media, it was a really small club with only a core group of people. As it got more popular, kids started to come from the suburbs all dressed up, but it -really wasn’t as big as it looked.

However, to build a successful business, focus on creating more value through the product, and direct your efforts on solving real issues.

Never compromise on hiring the best talent. Build value, not valuation. We have never used tactics like giving discounts, cashback to make customers use our product. This way no one can create a sustainable business.

If one wants to innovate or even survive in today’s competitive world, one must keep abreast of emerging new technologies.

We are flattered to witness the response generated by the beta program and are working towards accommodating all pending sign up requests as soon as we launch live.

Technology is no longer a luxury. People across generation and geographies are making use of mobile technologies. Startups have capitalised on this phenomenon.

Before I start a company, I always invest at least one year to knowing that sector thoroughly. I research about almost everything related to that business – competition, market potential, revenue model, legal and regulatory obligations, among other aspects.

If you have a strong business idea, then it is comparatively easy now to get capital. It is a positive thing that increasingly more people want to join the startup bandwagon.

If you manage to build a sustainable product, revenue will follow. A lot of startups fail because they concentrate on incremental innovations, increasing user base, and monetisation before strengthening the core of their business.

I have never compromised on fundamentals. I’ve always believed in focusing on creating value and not valuation.

Create unselfishness as the most important team attribute.

I don’t think that experience is a very useful or convincing attribute for a sensible foreign policy. Henry Kissinger had a lot of experience.

We cannot attribute to fortune or virtue that which is achieved without either.

You have to reduce the essence of your brand to a single thought or attribute.

Only brand names register in the mind… What you should generally do is take a regular word and use it out of context to connote the primary attribute of your brand.

An attribute that nobody else already owns in your category.

I can’t have composite characters. I can’t attribute dialogue to someone based simply on my memory and not based on notes taken at the time that the words were spoken.

When people hear about teenage parents and teenage pregnancy, they attribute a lot of personality traits to those individuals, which is just such a bizarre thing when you really think about it.