Business model innovation is constant in this economy. You start with a vision of a platform. For a while, you think there’s a line of sight, and then it’s gone. There’s suddenly a new angle.
BETH COMSTOCKBusiness model innovation is constant in this economy. You start with a vision of a platform. For a while, you think there’s a line of sight, and then it’s gone. There’s suddenly a new angle.
BETH COMSTOCKKnow thyself. Know the customer. Innovate.
BETH COMSTOCKMarketing is about innovation.
BETH COMSTOCKWhether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection.
BETH COMSTOCKWe seek to be as nimble as a startup.
BETH COMSTOCKThere is always room in our budget for a little experimentation.
BETH COMSTOCKYou can’t sell anything if you can’t tell anything.
BETH COMSTOCKWhat’s the DNA of a marketer? We call it the 4-I’s: instigator, implementer, innovator, and integrator.
BETH COMSTOCKMarketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.
BETH COMSTOCKThere is a shotgun wedding going on and its between Marketing and IT. Finance’s worst nightmare
BETH COMSTOCKBe where the world is going.
BETH COMSTOCKMind share before market share.
BETH COMSTOCKOur job is to understand where the market is heading and translate that into practical action.
BETH COMSTOCKB2B does not mean boring marketing.
BETH COMSTOCKAn idea doesn’t count if you can’t use it
BETH COMSTOCKThe more passionate that someone is about something, the more you have to listen to them.
BETH COMSTOCK