“Mind share before market share.”

Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection.

Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.

Be where the world is going.

Business model innovation is constant in this economy. You start with a vision of a platform. For a while, you think there’s a line of sight, and then it’s gone. There’s suddenly a new angle.

We seek to be as nimble as a startup.

B2B does not mean boring marketing.

Marketing is about innovation.

There is always room in our budget for a little experimentation.

Know thyself. Know the customer. Innovate.

Our job is to understand where the market is heading and translate that into practical action.

The more passionate that someone is about something, the more you have to listen to them.

An idea doesn’t count if you can’t use it

You can’t sell anything if you can’t tell anything.

There is a shotgun wedding going on and its between Marketing and IT. Finance’s worst nightmare