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These corporations run our culture, and they riddle it with bullshit.

Ben Goldacre

Data is the fabric of the modern world: just like we walk down pavements, so we trace routes through data, and build knowledge and products out of it.
BEN GOLDACRE

Data Fabric Pavement
The plural of anecdotes is not data
BEN GOLDACRE

Anecdotes Data Plural
There are many differences between medicine and teaching, but they have much in common. Both involve craft and personal expertise, learned through experience; but both can be informed by the experience of others.
BEN GOLDACRE

Differences Medicine Teaching
But as we will see, even these things are hard to do on your own, and in reality require wholesale social and political changes.
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Change Own Political Require
Science has authority not because of white coats or titles, but because of precision and transparency: you explain your theory, set out your evidence, and reference the studies that support your case.
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Coats Support White
You are a placebo responder. Your body plays tricks on your mind. You cannot be trusted.
BEN GOLDACRE

Body Mind Play
And if, by the end [of this book], you reckon you might still disagree with me, then I offer you this: you’ll still be wrong, but you’ll be wrong with a lot more panache and flair than you could possibly manage right now.
BEN GOLDACRE

Book Ends might
I hope that you will be asked to participate in a trial at some stage in your disease
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Disease Stage Trials
Positive findings are around twice as likely to be published as negative findings. This is a cancer at the core of evidence-based medicine.
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Cancer Inspiration Motivation
Children can be disgusting, and often they can develop extraordinary talents, but I’m yet to meet any child who can stimulate his carotid arteries inside his ribcage.
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Children Talent
Teaching needs an ecosystem that supports evidence-based practice. It will need better systems to disseminate the results of research more widely, but also a better understanding of research, so that teachers can be critical consumers of evidence.
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Practice Teacher Teaching
Doctors and patients need as much data as possible to make an informed decision about what treatment is best.
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Data Decision Doctors
Amazing things happen when you pull individual pieces of information together into larger linked datasets: meaning emerges, as you produce facts from figures.
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Facts Pieces Together
As it is a major component of blood, water is vital for transporting oxygen to the brain. Heaven forbid that your blood should dry out.
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Blood Oxygen Water
Yes. I’m a doctor, an epidemiologist, and lots of my professional colleagues flip back and forth between industry and medical roles. I know them; they are not bad people. But it is possible for good people in bad systems to do things that inflict enormous harm.
BEN GOLDACRE

Doctors People Roles
Transparency and detail are everything in science.
BEN GOLDACRE

Details Everything Transparency

These corporations run our culture, and they riddle it with bullshit.

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These corporations run our culture, and they riddle it with bullshit.

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