She is meant to imagine herself transformed by the product into an object of envy for others, an envy which will then justify her loving herself.
JOHN BERGERThe happiness of being envied is glamour. Being envied is a solitary form of reassurance. It depends precisely upon not sharing your experience with those who envy you.
More John Berger Quotes
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We never look at just one thing; we are always looking at the relation between things and ourselves.
JOHN BERGER -
We who draw do so not only to make something observed visible to others, but also to accompany something invisible to its incalculable destination
JOHN BERGER -
Publicity is the life of this culture – in so far as without publicity capitalism could not survive – and at the same time publicity is its dream.
JOHN BERGER -
When he painted a road, the roadmakers were there in his imagination, when he painted the turned earth of a ploughed field, the gesture of the blade turning the earth was included in his own act.
JOHN BERGER -
Advertising is not merely an assembly of competing messages; it is a language itself which is always being used to make the same general proposal
JOHN BERGER -
To live and die amongst foreigners may seem less absurd than to live persecuted or tortured by one’s fellow countrymen….
JOHN BERGER -
But toemigrate is always to dismantle the centre of the world, and so to move into a lost, disoriented one of fragments.
JOHN BERGER -
Propaganda requires a permanent network of communication so that it can systematically stifle reflection with emotive or utopian slogans. Its pace is usually fast.
JOHN BERGER -
A peasant becomes fond of his pig and is glad to salt away its pork.
JOHN BERGER -
For me, drawing is a lot to do with taking out, with returning to the white of the paper.
JOHN BERGER -
A photograph is a result of the photographer’s decision that it is worth recording that this particular event or this particular object has been seen. If everything that existed were continually being photographed, every photograph would become meaningless.
JOHN BERGER -
Everything in life, is a question of drawing a life, John, and you have to decide for yourself where to draw it.
JOHN BERGER -
In the average European oil painting of the nude the principal protagonist is never painted. He is the spectator in front of the picture and he is presumed to be a man.
JOHN BERGER -
The contradiction in perspective was that it structured all images of reality to address a single spectator who, unlike God, could only be in one place at a time.
JOHN BERGER -
Everything became exchangeable because everything became a commodity.
JOHN BERGER