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What I’m trying to do is create moments of recognition.

Barbara Kruger

I have frequently said, and I will repeat again, in the manner of any well-meaning seriality, that I’m interested in mixing the ingratiation of wishful thinking with the criticality of knowing better.
BARBARA KRUGER

Better Knowing Mixing Thinking
Fashion is everywhere and about everything. It is folly, vanity and the fun of it all. It is disguise, innuendo, and cunning. It is mean, gorgeous and ambitious, and definitely the last word for the next few seconds.
BARBARA KRUGER

Fashion Fun Mean
Do you know why language manifests itself the way it does in my work? It’s because I understand short attention spans.
BARBARA KRUGER

Art Doe Expression
I think architecture is one of the predominant orderings of social space. It can construct and contain our experiences. It defines our days and nights. It literally puts us in our place.
BARBARA KRUGER

Night Space Thinking
Warhol’s images made sense to me, although I knew nothing at the time of his background in commercial art. To be honest, I didn’t think about him a hell of a lot.
BARBARA KRUGER

Art Honest Thinking
Love is something you fall into.
BARBARA KRUGER

Fall Love Something
I want people to be drawn into the space of the work. And a lot of people are like me in that they have relatively short attention spans. So I shoot for the window of opportunity.
BARBARA KRUGER

Artist Opportunity Space
The place of the arts in the classroom is essential in encouraging invention, ambition, and an understanding of the importance and pleasures of living an examined life.
BARBARA KRUGER

Ambition Art Understanding
If I bring up political power, personal power, it sounds like they’re my terms, and they’re not.
BARBARA KRUGER

Political Sound Term
Art is as heavy as sorrow, as light as a breeze, as bright as an idea, as pretty as a picture, as funny as money, and as fugitive as fraud!
BARBARA KRUGER

Art Ideas Light
Prominence is cool, but when the delusion kicks in it can be a drag. Especially if you choose to surround yourself with friends and not acolytes.
BARBARA KRUGER

Delusion Drag Surround Yourself
I like suggesting that ‘we are slaves to the objects around us,’ that ‘plenty should be enough,’ or that the ‘buyer should beware,’ within the context of conventional selling space.
BARBARA KRUGER

Enough Slave Space
Money talks. It starts rumors about careers and complicity and speaks of the tragedies and triumphs of our social lives.
BARBARA KRUGER

Careers Rumor Tragedy
The so-called language of Barbara Kruger is vernacular language. Obviously, I pick through bits and pieces of it and figure out to some degree how to objectify my experience of the world, using pictures and words that construct and contain me.
BARBARA KRUGER

Degrees Pieces World
I have no complaints, except for the world.
BARBARA KRUGER

Complaints Except World
As with the Princess Di crash, which sent the media on the most insane feeding frenzy. From the moment of the crash, the pornography of sentiment never let up.
BARBARA KRUGER

Insane Media Princess
Photography has saturated us as spectators from its inception amidst a mingling of laboratorial pursuits and magic acts to its current status as propagator of convention, cultural commodity, and global hobby.
BARBARA KRUGER

Hobbies Magic Photography
Architecture is my first love, if you want to talk about what moves me… the ordering of space, the visual pleasure, architecture’s power to construct our days and nights.
BARBARA KRUGER

First Love Moving Night
The reason why bookstores are going out of business in the States is that people just can’t focus on longer narratives now – even narrative film is in crisis in many ways, unless it’s an adventure film.
BARBARA KRUGER

Adventure Focus People
I want to speak, show, see, and hear outrageously astute questions and comments. I want to be on the sides of pleasure and laughter and to disrupt the dour certainties of pictures, property, and power.
BARBARA KRUGER

Laughter Side Want
There’s a moment of recognition. It’s that white-light kind of stuff that just “works.” I love that. And you know it when it happens, whether it’s a movie, music, a building, a book.
BARBARA KRUGER

Artist Book Light
I’m an artist who works with pictures and words. Sometimes that stuff ends up in different kinds of sites and contexts which determine what it means and looks like.
BARBARA KRUGER

Artist Different Mean
I’m trying to deal with ideas about histories, fame, hearsay, and how public identities are constructed.
BARBARA KRUGER

Artist Ideas Trying
It’s really hard for me to use the term ‘history’ in the singular, because it suggests a reductivist view of how moments and events congeal and reflect the passage of time. I’d rather stick to the pluralness of ‘histories’ in order to suggest the simultaneity, the parallel forces at work, which produce lived experience.
BARBARA KRUGER

History Order Views
Teaching at university isn’t like teaching in an art school.
BARBARA KRUGER

Art School Teaching
I think there are lots of ways to make good work. You can throw big bucks at a project and make what some would call crap, or you can work very modestly with eloquently moving results.
BARBARA KRUGER

Bucks Moving Thinking
I think that art is still a site for resistance and for the telling of various stories, for validating certain subjectivities we normally overlook. I’m trying to be affective, to suggest changes, and to resist what I feel are the tyrannies of social life on a certain level.
BARBARA KRUGER

Art Thinking Trying

What I’m trying to do is create moments of recognition.

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What I’m trying to do is create moments of recognition.

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