The spectator-buyer is meant to envy herself as she will become if she buys the product.
JOHN BERGERThere’s the artist’s intimacy and truthfulness to himself, but an equal intimacy to the Other [the one drawn].
More John Berger Quotes
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The existence of pleasure is the first mystery. The existence of pain has prompted far more philosophical speculation.
JOHN BERGER -
It is seeing which establishes our place in the surrounding world; we explain that world with words, but words can never undo the fact that we are surrounded by it
JOHN BERGER -
These contradictions both hide and increase the natural ambiguity of the photographic image.
JOHN BERGER -
Art, when it functions like this, becomes a meeting-place of the invisible, the irreducible, the enduring, guts, and honor.
JOHN BERGER -
Whenever the intensity of looking reaches a certain degree, one becomes aware of an equally intense energy coming towards one through the appearance of whatever it is one is scrutinizing.
JOHN BERGER -
This determines not only most relations between men and women but also the relation of women to themselves.
JOHN BERGER -
The zoo cannot but disappoint. The public purpose of zoos is to offer visitors the opportunity of looking at animals.
JOHN BERGER -
Modern thought has transferred the spectral character of Death to the notion of time itself. Time has become Death triumphant over all.
JOHN BERGER -
Fanaticism comes from any form of chosen blindness accompanying the pursuit of a single dogma.
JOHN BERGER -
It is not usually possible in a poem or a story to make the relationship between particular and universal fully explicit. Those who try to do so end up writing parables.
JOHN BERGER -
Deep in the nature of theatre is a sense of ritual. The cinema, by contrast, transports its audience individually, singly, out of the theatre towards the unknown.
JOHN BERGER -
If everything that existed were continually being photographed, every photograph would become meaningless.
JOHN BERGER -
Between the experience of living a normal life at this moment on the planet and the public narratives being offered to give a sense to that life, the empty space, the gap, is enormous.
JOHN BERGER -
Later alone it wore poems for clothes. Like a shirt I carried on my back the poetry I had read. So I lived for half a century until wordlessly we met. From my shirt on the back of the chair I learn tonight how many years of learning by heart I waited for you.
JOHN BERGER -
She is meant to imagine herself transformed by the product into an object of envy for others, an envy which will then justify her loving herself.
JOHN BERGER