“Racism is taught in the home. We agree on that? Well, it’s very hard to teach racism to a teenager who’s listening to rap music and who idolizes, say, Snoop Dogg. It’s hard to say, ‘That guy is less than you.’ The kid is like, ‘I like that guy, he’s cool. How is he less than me?”

When I came into the music, I was forced to be a CEO. I was forced to be an entrepreneur; I was forced to… because I was looking for a deal. I didn’t have this grand scheme of starting a record company and then morphing into a clothing empire.

My passion is music, you know, and music influences culture, influences lifestyle, which leads me to ‘Roc-A-Wear’. I was forced to be an entrepreneur, so that led me to be CEO of ‘Roc-A-Fella’ records, which lead to Def Jam.

I’ve never looked at myself and said that I need to be a certain way to be around a certain sort of people.

Primarily I see myself as so much more than a rapper. I really believe I am the voice for a lot of people who don’t have that microphone or who can’t rap.

Successful people have a bigger fear of failure than people who’ve never done anything because if you haven’t been successful, then you don’t know how it feels to lose it all.

Just strengthening that theme that America is a place of opportunity and hoping to inspire people to fulfill those opportunities, and to want more, and to want better, and to see the places we can go. So many people identify with me because of the place that I come from.

If I go into a studio and find my truth of the moment, there are a number of people in the world who can relate to what I’m saying and are going to buy into what I’m doing. Not because it’s the new thing of the moment, but because it’s genuine emotion. Its how I feel. This is how I articulate the world.

I’m just making an observation. They’re crying out for the love that maybe they didn’t get at home, and they got everything.

People really feel like music is free but will pay $6 for water. You can drink water free out of the tap, and it’s good water. But they’re OK paying for it.

By the time I got to record my first album, I was 26, I didn’t need pen or paper – my memory had been trained just to listen to a song, think of the words, and lay them to tape.

As an artist, you make music. And if you see people who don’t know how to market your music, you get involved in it. Otherwise, what you want to accomplish ‘gets lost in translation’ – no pun intended.

For me, being with Obama or having dinner with Bill Clinton… it’s crazy. It’s mind-blowing, because where I come from is just another world. We were just ignored by politicians – by America in general.

My first album didn’t come out until I was 26.

Hip-hop has done so much for racial relations, and I don’t think it’s given the proper credit. It has changed America immensely.

Do you know how many athletes go broke three years after they stop playing? I want to help them hold on to their money. I mean, I know about budgets.

That’s why this generation is the least racist generation ever. You see it all the time. Go to any club.

Old habits die hard, so fill up my cup and let’s raise hell in heaven.

Your life’s course will not be determined by doing the things that you are certain you can do. Those are the easy things. It will be determined by whether you try the things that are hard.

Change doesn’t have to be hard, and healing doesn’t have to hurt. Surely by now you know that every thing happens for a reason! There is something better awaiting you on the other side of this.

It’s hard to forget someone whos given so much to remember.

The thing with me and endorsements is it’s harder for me to get endorsements because of the simple fact that I want in.

I think it’s way harder when you have success, ’cause people tend to not treat you the same or look at you the same because they see the success or the money you make.

It’s kind of hard to rally around a math class.

Moving on is easy what your leaving behind is what makes it hard.