“If I had to pick my greatest strength as a football coach, I say it would be innovation.”

Really, coaching is simplicity. It’s getting players to play better than they think that they can.

Football is an incredible game. Sometimes it’s so incredible, it’s unbelievable.

Confidence comes from knowing what you’re doing. If you are prepared for something, you usually do it. If not, you usually fall flat on your face.

If they lose, then their life has somehow been diminished. I’m not that way, and it keeps me steady.

I’ve come to the conclusion that players want to be treated alike.

You don’t have to drink or swear or hit people in the face when they’re not looking, but you do have to be tough to win.

Setting a goal is not the main thing. It is deciding how you will go about achieving it and staying with that plan.

If you eliminate our way of life, the American way of life, what is the effect… what are the alternatives?

Achievement builds character.

If you don’t win a Super Bowl, you’re not considered successful in the National Football League. I can remember, when we finally won that first one, feeling so good for the players and fans.

I probably should have gotten out, but I really enjoyed the challenge of bringing a team to that game. In fact, I probably enjoy the challenge of it more than the actual game.

There are coaches to whom winning or losing means something close to life or death.

If you show emotion in competition, temporarily, you’ll be ineffective.

I’ve learned that something constructive comes from every defeat.

Leadership is getting someone to do what they don’t want to do, to achieve what they want to achieve.

I try to block out everything that distracts me. Even a big play, I blank it out.