“Really, coaching is simplicity. It’s getting players to play better than they think that they can.”

Therefore, I never worry about tomorrow or never worry about winning or losing football games. That knowledge gives me a lot of composure in tough situations.

Today, you have 100% of your life left.

Football is an incredible game. Sometimes it’s so incredible, it’s unbelievable.

Confidence comes from knowing what you’re doing. If you are prepared for something, you usually do it. If not, you usually fall flat on your face.

If they lose, then their life has somehow been diminished. I’m not that way, and it keeps me steady.

I’ve come to the conclusion that players want to be treated alike.

You don’t have to drink or swear or hit people in the face when they’re not looking, but you do have to be tough to win.

Setting a goal is not the main thing. It is deciding how you will go about achieving it and staying with that plan.

If you eliminate our way of life, the American way of life, what is the effect… what are the alternatives?

Achievement builds character.

If you don’t win a Super Bowl, you’re not considered successful in the National Football League. I can remember, when we finally won that first one, feeling so good for the players and fans.

I probably should have gotten out, but I really enjoyed the challenge of bringing a team to that game. In fact, I probably enjoy the challenge of it more than the actual game.

There are coaches to whom winning or losing means something close to life or death.

If you show emotion in competition, temporarily, you’ll be ineffective.

I’ve learned that something constructive comes from every defeat.

Leadership is getting someone to do what they don’t want to do, to achieve what they want to achieve.

After getting out of the service and going into baseball I never wanted to do anything else.

If you deserve it, go get it.

You figure it can’t ever get bad, but when you had it bad, you wonder how long a thing like this will last

I love a film where I get squished by two dumpsters or I fly through the air.

When we get to the end of ourselves, we get to the beginning of God.

Each person who gets stuck in time gets stuck alone.

I’m getting married in the morning! / Ding dong! the bells are gonna chime.

Getting inside the mind of a terrorist wasn’t difficult at all.