There’s a very distinct difference between a really wonderful DIY label and a soft drink company, or a car company, or a clothing brand, and you will always understand that difference.
I think the Internet has a way of coaching you into this state of mind where you think that every step you make needs to completely supersede the last.
Things are changing at such a rate that you really can’t get too familiar with anything that you own in relation to what sort of functionality it has in your life.
You start reverting back to that state of mind where you’re having conversations with yourself, and that’s where the weirdest and most honest ideas come from.
