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If you are not going to produce albums then you are not going to produce new fans. It’s impossible.

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

A powerful tool in the early stages of developing scenarios is to pretend the interface is magic.
ALAN COOPER

Early Interface Magic Powerful Pretend Scenario Stage Tool
In other words, humans have special instincts that tell them how to behave around other sentient beings.
ALAN COOPER

Around Begin Behave Human Instinct Other Sentient Special Tell Word
If your persona has goals and the product has magical powers to meet them, how simple could the interaction be? This kind of thinking is useful to help designers look outside the box.
ALAN COOPER

Box Designer Goal Help Magical Person Power Simply Think Useful
Because computers have memories, we imagine that they must be something like our human memories, but that is simply not true.
ALAN COOPER

Computer Human Imagine Memory Simply Something True
Define what the product will do before you design how the product will do it.
ALAN COOPER

Before Define Design Product
Typography should not vary widely in an interface.
ALAN COOPER

Interfere Typography Vary Widely
While making art you should just do what is in your heart.
ALAN COOPER

Do Heart Just Make
Past dreams of bliss our lives contain, And slight the chords that still retain A heart estranged to joys again,
ALAN COOPER

Again Bliss Chord Contain Dream Estrange Heart Joy Like Past Retain Slight Still
Run for your lives-the computers are invading. Awesomely powerful computers tackling ever more important tasks with awkward, old-fashioned interfaces.
ALAN COOPER

Computer Invade Life Live Run
It’s harder than you might think to squander millions of dollars, but a flawed software development process is a tool well suited to the job.
ALAN COOPER

Development Dollar Flaw Harder Job might Million Process Software Squander Suit Think Tool
Form follows function straight to hell.
ALAN COOPER

Follow Function Hell Straight
If we want users to like our software we should design it to behave like a likeable person: respectful, generous and helpful.
ALAN COOPER

Behave Design Generous Helpful Likeable Person Respect Software User
When I was a teenager, that was when I fell in love with music. It affected me in a deep way. That’s why I love having teenagers at our shows.
ALAN COOPER

Affect Dep Fell Love Music Show Teenager Way
It has also been said that the software industry is an example of midgets standing on the toes of other midgets.
ALAN COOPER

Industry Midget Software Stand Toe
To our human minds, computers behave less like rocks and trees than they do like humans, so we unconsciously treat them like people.
ALAN COOPER

Behave Computer Human Less Like Rock Mind People Treat Tree Unconsciously
No matter how beautiful, no matter how cool your interface, it would be better if there were less of it.
ALAN COOPER

Beautiful Better Cool Interface Less Matter

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