Typography should not vary widely in an interface.
ALAN COOPERYou Don’t Have to Go Home from Work Exhausted!
More Alan Cooper Quotes
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It’s harder than you might think to squander millions of dollars, but a flawed software development process is a tool well suited to the job.
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In other words, humans have special instincts that tell them how to behave around other sentient beings.
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While making art you should just do what is in your heart.
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Design principle: Take things away until the design breaks, then put that last thing back in.
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We don’t fight about music. We don’t fight about artistic direction.
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You can get spiritual things out of books and stories and they have nothing to do with religion.
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There’s only one thing you can use against pure logic, and that’s common sense.
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There is little difference technically between a complicated, confusing program and a simple, fun, and powerful product.
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If we want users to like our software we should design it to behave like a likeable person: respectful, generous and helpful.
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To our human minds, computers behave less like rocks and trees than they do like humans, so we unconsciously treat them like people.
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It has also been said that the software industry is an example of midgets standing on the toes of other midgets.
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Just how do I design if not with prototyping? An excellent question. The short answer is ‘on paper.’
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You Don’t Have to Go Home from Work Exhausted!
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Define what the product will do before you design how the product will do it.
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Run for your lives-the computers are invading. Awesomely powerful computers tackling ever more important tasks with awkward, old-fashioned interfaces.
ALAN COOPER






