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It takes a mile before anything happens. And if it was a wrong turn, getting back on course takes even longer.

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Anything Back Before Course Even Happen Longer Mile Take Turn Wrong

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

Marketing is not selling. Marketing is building a brand in the mind of the prospect.
AL RIES

Brand Build Market Mind Prospect Sell
Advertising is the way great brands get to be great brands.
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Advertise Brand Great Way
It takes a mile before anything happens. And if it was a wrong turn, getting back on course takes even longer.
AL RIES

Anything Back Before Course Even Happen Longer Mile Take Turn Wrong
Each year we send more and receive less.
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Each Less More Receive Send Year
The best way to make news is to announce a new category, not a new product.
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Announce Best Category News Way Product
It creates in the mind of the prospect the perception that there is no product on the market quite like your product.
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Create Mind Perception Product Prospect Quite
It’s the first company to build the mental position that has the upper hand, not the first company to make the product.
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Company Hand Mental Mind Position Product Upper
An attribute that nobody else already owns in your category.
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Already Attribute Else Nobody Own Through
Marketing is what a company is in business to do. Marketing is a company’s ultimate objective.
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Business Company Market Objective Ultimate
It normally takes decades to build a brand… It’s the forgetting of the old truth that allows a person to accept a new truth.
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Accept Allow Brande Decade Enough Forget Need New Normal Old Person Time Truth
The next generation product almost never comes from the previous generation.
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Come Generations never Next Previous Product
Positioning is how you differentiate yourself in the mind of the prospect.
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Differentiate Mind Position Product Yourself
If you CAN’T then all the advertising, fancy packaging, sales promotion and public relations in the world won’t help you achieve your objective.
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Achieve Advertisement Fancy Handle Objective Pack Public Relationship Sale Promotion Worlld
The real barrier (to building a brand) is the human mind.
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Barrier Gray Human Matter Mind Real
The Internet is the ultimate in brand-centered buying.
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Brand Buy Center Internet Ultimate
Brand leadership, of course. Leadership is the single most important motivating factor in consumer behavior.
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Behavior Brand Consumer Course Factor Important Leadership Motivate

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