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Customers want brands that are narrow in scope and distinguishable by a single word, the shorter the better.

Related Topics

Brand Business Customer Distinguishable Narrow Scope Singer Want World

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Popular Authors

Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

Branding is simply a more efficient way to sell things.
AL RIES

Brand Efficient Sell Thing Way
Even if all the cattle on the range look pretty much alike.
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Alike All Cattle Look Much Pretty Range
An attribute that nobody else already owns in your category.
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Already Attribute Else Nobody Own Through
It’s better to be first in the mind than to be first in the marketplace.
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Better Business First Marketplace Mind
Good things happen when you narrow your focus.
AL RIES

Focus Good Happen Narrow Thing
It normally takes decades to build a brand because it takes decades to penetrate the gray matter in between your ears.
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Allow Build Decade Ear Forget Normal Old Person Take Truth
The best way to make news is to announce a new category, not a new product.
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Announce Best Category News Way Product
The Law of the Generic: One of the fastest routes to failure is giving a brand a generic name.
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Brand Failure Fast Give Law Name One Route
When a really new product comes along, it’s almost always a mistake to hang a well-known name on it.
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Along Come Mistake New Product Really Simple Successful
Strategy should evolve out of the mud of the marketplace, not in the antiseptic environment of an ivory tower.
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Evolve Ivory Tower Marketplace Mud Strategy Towers
War and marketing have many similarities.
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Many Market Similarity War
You have to reduce the essence of your brand to a single thought or attribute.
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Already Attribute Brand Category Essence Own Reduce Single Thousand
Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.
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Advertise Catskill Else Everything Himalaya Market Strategy Time
That is, you position the product in the mind of the prospect.
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Mind Position Product You
The next generation product almost never comes from the previous generation.
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Come Generations never Next Previous Product
It’s the first company to build the mental position that has the upper hand, not the first company to make the product.
AL RIES

Company Hand Mental Mind Position Product Upper

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