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Successful brands get into the mind slowly. A blurb in a magazine. A mention in a newspaper. A comment from a friend. A display in a retail store.

Related Topics

Brand Comment Display Forever Friend Magazine Mind Newspaper People Slowly Store Successful

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Popular Authors

Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

The Law of the Generic: One of the fastest routes to failure is giving a brand a generic name.
AL RIES

Brand Failure Fast Give Law Name One Route
The most powerful concept in marketing is owning a word in the prospects mind.
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Business Concept Market Own Powerful Word
You need to allow enough time for this forgetting to take place
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Enough Ned Place Take Time Forget
Positioning is what you do to the mind of the prospect.
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Mind Position Prospect What
You must be willing to give up something in order to establish that unique position.
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Establish Give Must Order Something Unique Position Willi
Each year we send more and receive less.
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Each Less More Receive Send Year
The essence of positioning is sacrifice.
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Essence Giving Sacrifice Unique Up
Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.
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Advertise Catskill Else Everything Himalaya Market Strategy Time
A brand should strive to own a word in the mind of the consumer.
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Brand Consumer Mind Own Should Strive Word
War and marketing have many similarities.
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Many Market Similarity War
To get into the consumer’s mind, you have to sacrifice.
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Consumer Essence Info Mind Sacrifice
Marketing is what a company is in business to do. Marketing is a company’s ultimate objective.
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Business Company Market Objective Ultimate
It’s better to be first in the mind than to be first in the marketplace.
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Better Business First Marketplace Mind
It is better to have 50% of one market, instead of 10% of five markets.
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Better Have Instead Market Prospect
The Internet is the ultimate in brand-centered buying.
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Brand Buy Center Internet Ultimate
Customers want brands that are narrow in scope and distinguishable by a single word, the shorter the better.
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Brand Business Customer Distinguishable Narrow Scope Singer Want World

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