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Positioning is what you do to the mind of the prospect.

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Mind Position Prospect What

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

Today, communication itself is the problem. We have become the world’s first overcommunicated society.
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You have to reduce the essence of your brand to a single thought or attribute.
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The crucial ingredient in the success of any brand is its claim to authenticity.
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Positioning is what you do to the mind of the prospect.
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The Internet is the ultimate in brand-centered buying.
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An attribute that nobody else already owns in your category.
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The Law of the Generic: One of the fastest routes to failure is giving a brand a generic name.
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Each year we send more and receive less.
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It normally takes decades to build a brand… It’s the forgetting of the old truth that allows a person to accept a new truth.
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Accept Allow Brande Decade Enough Forget Need New Normal Old Person Time Truth
You need to allow enough time for this forgetting to take place
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When a really new product comes along, it’s almost always a mistake to hang a well-known name on it.
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What’s your brand? If you can’t answer that question about your own brand in two or three words, your brand’s in trouble.
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The next generation product almost never comes from the previous generation.
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It’s the first company to build the mental position that has the upper hand, not the first company to make the product.
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Company Hand Mental Mind Position Product Upper
To get into the consumer’s mind, you have to sacrifice.
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Positioning is not what you do to a product.
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