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Your brand’s power lies in dominance.

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Brand Dominance Lie Power

Bagwalas

Popular Authors

Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

A successful branding program is based on the concept of singularity.
AL RIES

Based Brand Concept Mind Perception Program Successful
Positioning is not what you do to a product.
AL RIES

Mind Position Product
A brand should strive to own a word in the mind of the consumer.
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Brand Consumer Mind Own Should Strive Word
The next generation product almost never comes from the previous generation.
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Come Generations never Next Previous Product
Today, communication itself is the problem. We have become the world’s first overcommunicated society.
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Communication Fear Overcommnicate Problem Society World Year
You need to allow enough time for this forgetting to take place
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Enough Ned Place Take Time Forget
The reason is obvious. A well-known name got well-known because it stood for something. It occupies a position in the prospect’s mind. A really well-known name sits on the top rung of a sharply defined ladder.
AL RIES

Bvious Define Known Ladder Name Occupy Reason Rung Sharp Sit Top Well
Positioning is how you differentiate yourself in the mind of the prospect.
AL RIES

Differentiate Mind Position Product Yourself
The best way to make news is to announce a new category, not a new product.
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Announce Best Category News Way Product
Everyone is interested in what‘s new. Few people are interested in what‘s better.
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Better Everyone New People
The Internet is the ultimate in brand-centered buying.
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Brand Buy Center Internet Ultimate
The new product, if it’s going to be successful, is going to require a new name. New ladder, new name. It’s as simple as that.
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Going Name New Product Require Simple Succesful
Even if all the cattle on the range look pretty much alike.
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Alike All Cattle Look Much Pretty Range
What should a brand leader advertise?
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Advertise Behavior Brand Important Leader
An attribute that nobody else already owns in your category.
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Already Attribute Else Nobody Own Through
The essence of positioning is sacrifice.
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Essence Giving Sacrifice Unique Up

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