Al Ries on aircraft
Al Ries58 quotes“Changing the direction of a large company is like trying to turn an aircraft carrier.”
More from Al Ries
Positioning is how you differentiate yourself in the mind of the prospect.
Al RiesAl Ries A branding program should be designed to differentiate your cow from all the other cattle on the range.
Al RiesAl Ries When a really new product comes along, it’s almost always a mistake to hang a well-known name on it.
Al RiesAl Ries It normally takes decades to build a brand… It’s the forgetting of the old truth that allows a person to accept a new truth.
Al RiesAl Ries It’s the first company to build the mental position that has the upper hand, not the first company to make the product.
Al RiesAl Ries The most powerful concept in marketing is owning a word in the prospects mind.
Al RiesAl Ries Everyone is interested in what‘s new. Few people are interested in what‘s better.
Al RiesAl Ries Brand leadership, of course. Leadership is the single most important motivating factor in consumer behavior.
Al RiesAl Ries But with a laser, you can drill a hole in a diamond or wipe out cancer.
Al RiesAl Ries If you can build a powerful brand, you will have a powerful marketing program.
Al RiesAl Ries Marketing is what a company is in business to do. Marketing is a company’s ultimate objective.
Al RiesAl Ries If you CAN’T then all the advertising, fancy packaging, sales promotion and public relations in the world won’t help you achieve your objective.
Al RiesAl Ries A successful branding program is based on the concept of singularity.
Al RiesAl Ries The crucial ingredient in the success of any brand is its claim to authenticity.
Al RiesAl Ries THE LAW OF THE CONTRACTION: A brand becomes stronger when you narrow its focus.
Al RiesAl Ries War and marketing have many similarities.
Al RiesAl Ries
Original quotes
From our community writers
Find someone who can hear you even when you’re silent.
Brad NeatonBrad Neaton Shadows follow me the way a vulture stalks death. One small step ahead.
Danielle MontgomeryDanielle Montgomery Hidden in the ashes, of a fallen building lays a child’s family photo, with whom he could never unite in life.
Heba NazarHeba Nazar To love something, someone. You don’t need to own them.
Sonika MSonika M When you miss someone, you realize their worth and your faith.
Aradhna S BirenAradhna S Biren The bed was the canvas, we were the art.
Jonny OxJonny Ox Every little part of your soul was made to shine.
Ashley PrzywolskiAshley Przywolski When in truth, it is the transparency that kills you. The pain of seeing through to something you can never quite touch.
Lang LeavLang Leav
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More on aircraft
The source said they were from a crash site. He presented photographs showing himself in company with others digging around obvious aircraft debris.
Bo GritzBo Gritz I asked the colonel what type of aircraft it was, and he said, “Don’t worry about it, Bob. . . if you can see it, it’s obsolete.”
Bob HopeBob Hope We are like an exquisite high-speed aircraft which for lack of a tiny part is left stranded beside the runway, rendered slower than a tractor or bicycle.
Alain de BottonAlain de Botton I have a photocopy of it, and I am saying that in production this aircraft could perhaps substitute for three propeller- driven aircraft of the best existing type.
Adolf GallandAdolf Galland This aircraft didn’t have any priority in design or production.
Adolf GallandAdolf Galland It’s unbelievable what one squadron of twelve aircraft did to tip the balance.
Adolf GallandAdolf Galland I first knew of the existence of this aircraft only early in ‘42 – even in my position.
Adolf GallandAdolf Galland We have built a total of about 1250 of this aircraft, but only fifty were allowed to be used as fighters
Adolf GallandAdolf Galland