I love market research because you really have an idea of what your consumers are looking for.
AERIN LAUDERI’m natural, but I wear makeup seven days a week.
More Aerin Lauder Quotes
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I love laugh lines. It means you’ve had a good life.
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So the idea of being able to shop cross-category to buy the beach bag, the summer lip gloss, and the pillows for your pool house makes it into very focused, easy life.
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Mom used to frame everything we made, and now I’m following her example. It makes children so proud to see their work on display instead of hidden away.
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When children are little, they really need you in one way. When they’re bigger, they need you as a friend.
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AERIN is saturated with the qualities that have surrounded me my entire life, many of which came from my grandmother, Estee: passion, style, hard work, family, and, of course, all things beautiful.
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I have a lot of passion. I have a lot of pride. I think I do get that from my family. But you can be driven and be nice.
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As a girl, my favorite toy was my dollhouse; if I could still play with it now, I would! I used to love a well-arranged room: the furniture, the fabric, the lighting.
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I come from an environment where the men actually say, “Is it OK if I take off my jacket?” in a meeting. Everyone wears suits; it is a very dressed-up world.
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I discovered I was passionate about the creative process, the product development, creating a concept around a fragrance or lipstick.
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My mom has always been kind of my backbone. She keeps me strong. She is a mother, a friend. She is really everything to me.
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I figure if I take my children’s work seriously, maybe they will too. And it reinforces the idea that art is not something alien and esoteric. Anyone can make art.
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One summer I worked at Estée Lauder, and I really enjoyed the whole creative process.
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There’s something really interesting about that as a trend, that whole idea of lifestyle and being happy in your surroundings.
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I’ve always loved the beauty world. Ever since I was a child, I looked at magazines and wore fragrances and tried out samples and sets. I worked at Clinique in the creative department for a summer during high school. And when I graduated from university,
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I think it’s so much fun to create a space. As the world has gotten more and more hectic – with these horrible catastrophes [happening] – people are going out less, ordering in, [having guests over]. People love to be in their homes.
AERIN LAUDER