I worked at Prescriptives. My uncle [Leonard Lauder, chairman emeritus of the Estée Lauder Companies] smartly had wanted me to go into a small brand – to figure out what part of the company I loved.
AERIN LAUDERI discovered I was passionate about the creative process, the product development, creating a concept around a fragrance or lipstick.
More Aerin Lauder Quotes
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And balancing motherhood and career makes you both a better mother and a better businesswoman.
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I come from an environment where the men actually say, “Is it OK if I take off my jacket?” in a meeting. Everyone wears suits; it is a very dressed-up world.
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I love market research because you really have an idea of what your consumers are looking for.
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People always ask what I would have done if I weren’t doing what I’m doing. And I say I’d [still] be in fashion or in beauty. It’s such a dream come true now because I have the ability to go into home [goods] and accessories as well.
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I love Pilates, I really do, and I do it three times a week because it works well for me.
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There’s something really interesting about that as a trend, that whole idea of lifestyle and being happy in your surroundings.
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As a girl, my favorite toy was my dollhouse; if I could still play with it now, I would! I used to love a well-arranged room: the furniture, the fabric, the lighting.
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One summer I worked at Estée Lauder, and I really enjoyed the whole creative process.
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Beauty is my heritage and my core. But my passion is design for the spaces where we live and work.
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Mom used to frame everything we made, and now I’m following her example. It makes children so proud to see their work on display instead of hidden away.
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When I was creative director [at Estée Lauder], I was always being asked about my beauty must-haves. From there I had this fun idea to create a line of what was in my makeup bag. But I also love accessories, and people associate me with home, family, and beauty.
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Even if I wear jeans, I still wear a blazer and jewelry. I think there is something nice about coming to work and dressing nicely.
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My mom has always been kind of my backbone. She keeps me strong. She is a mother, a friend. She is really everything to me.
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AERIN is saturated with the qualities that have surrounded me my entire life, many of which came from my grandmother, Estee: passion, style, hard work, family, and, of course, all things beautiful.
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When you ask women what’s the one thing they wish they had more of, they always say time.
AERIN LAUDER