Mom used to frame everything we made, and now I’m following her example. It makes children so proud to see their work on display instead of hidden away.
AERIN LAUDERI think talented people are priceless. And I think people that are knowledgeable and experienced – and I think there’s a balance of new talent and experience, which makes, I think, Estee Lauder really special.
More Aerin Lauder Quotes
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I love to decorate a room – from the furniture to the objects to the books.
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When you ask women what’s the one thing they wish they had more of, they always say time.
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I always loved beauty and accessories, and it’s always something I was passionate about.
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Luxury is anything that feels special. I mean, it can be a moment.
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When I was creative director [at Estée Lauder], I was always being asked about my beauty must-haves. From there I had this fun idea to create a line of what was in my makeup bag. But I also love accessories, and people associate me with home, family, and beauty.
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I have always loved books, and as a mother, I wanted to share my passion for reading with my children.
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There’s something really interesting about that as a trend, that whole idea of lifestyle and being happy in your surroundings.
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I love market research because you really have an idea of what your consumers are looking for.
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Even if I wear jeans, I still wear a blazer and jewelry. I think there is something nice about coming to work and dressing nicely.
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You always have to stay true to yourself.
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I discovered I was passionate about the creative process, the product development, creating a concept around a fragrance or lipstick.
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People always ask what I would have done if I weren’t doing what I’m doing. And I say I’d [still] be in fashion or in beauty. It’s such a dream come true now because I have the ability to go into home [goods] and accessories as well.
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My mom has always been kind of my backbone. She keeps me strong. She is a mother, a friend. She is really everything to me.
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One summer I worked at Estée Lauder, and I really enjoyed the whole creative process.
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I think talented people are priceless. And I think people that are knowledgeable and experienced – and I think there’s a balance of new talent and experience, which makes, I think, Estee Lauder really special.
AERIN LAUDER