In terms of pots and pans, I just use the basics – Im not a snob like that.
AERIN LAUDERPeople love buying into a lifestyle and an overall concept. So when they buy a shell-colored lip gloss, they can also buy shells for their house, as well as sunglasses and [items in] other categories [in that shade] to create one consistent image.
More Aerin Lauder Quotes
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You always have to stay true to yourself.
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I discovered I was passionate about the creative process, the product development, creating a concept around a fragrance or lipstick.
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I have always loved books, and as a mother, I wanted to share my passion for reading with my children.
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When children are little, they really need you in one way. When they’re bigger, they need you as a friend.
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The effect of scent is really interesting. It can create a mood and change a feeling immediately. I wanted to create a modern wardrobe of fragrances … fragrances that can be very personal to the woman who’s wearing them.
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One summer I worked at Estée Lauder, and I really enjoyed the whole creative process.
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People always ask what I would have done if I weren’t doing what I’m doing. And I say I’d [still] be in fashion or in beauty. It’s such a dream come true now because I have the ability to go into home [goods] and accessories as well.
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AERIN is saturated with the qualities that have surrounded me my entire life, many of which came from my grandmother, Estee: passion, style, hard work, family, and, of course, all things beautiful.
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As a girl, my favorite toy was my dollhouse; if I could still play with it now, I would! I used to love a well-arranged room: the furniture, the fabric, the lighting.
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Beauty is my heritage, but home decor is very much my passion.
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When I was creative director [at Estée Lauder], I was always being asked about my beauty must-haves. From there I had this fun idea to create a line of what was in my makeup bag. But I also love accessories, and people associate me with home, family, and beauty.
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And balancing motherhood and career makes you both a better mother and a better businesswoman.
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My mom has always been kind of my backbone. She keeps me strong. She is a mother, a friend. She is really everything to me.
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When I took the job as Estée Lauder’s creative director, the first thing I did was go into the archives! I love taking our heritage and making it modern.
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I love laugh lines. It means you’ve had a good life.
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