When I took the job as Estée Lauder’s creative director, the first thing I did was go into the archives! I love taking our heritage and making it modern.
AERIN LAUDERPeople love buying into a lifestyle and an overall concept. So when they buy a shell-colored lip gloss, they can also buy shells for their house, as well as sunglasses and [items in] other categories [in that shade] to create one consistent image.
More Aerin Lauder Quotes
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I love to decorate a room – from the furniture to the objects to the books.
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I discovered I was passionate about the creative process, the product development, creating a concept around a fragrance or lipstick.
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Beauty is my heritage, but home decor is very much my passion.
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AERIN is saturated with the qualities that have surrounded me my entire life, many of which came from my grandmother, Estee: passion, style, hard work, family, and, of course, all things beautiful.
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Mom used to frame everything we made, and now I’m following her example. It makes children so proud to see their work on display instead of hidden away.
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I’ve always loved the beauty world. Ever since I was a child, I looked at magazines and wore fragrances and tried out samples and sets. I worked at Clinique in the creative department for a summer during high school. And when I graduated from university,
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I always loved beauty and accessories, and it’s always something I was passionate about.
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When children are little, they really need you in one way. When they’re bigger, they need you as a friend.
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As a girl, my favorite toy was my dollhouse; if I could still play with it now, I would! I used to love a well-arranged room: the furniture, the fabric, the lighting.
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My mom has always been kind of my backbone. She keeps me strong. She is a mother, a friend. She is really everything to me.
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I’ve always been inspired by beautiful interiors.
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Even if I wear jeans, I still wear a blazer and jewelry. I think there is something nice about coming to work and dressing nicely.
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One summer I worked at Estée Lauder, and I really enjoyed the whole creative process.
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I think talented people are priceless. And I think people that are knowledgeable and experienced – and I think there’s a balance of new talent and experience, which makes, I think, Estee Lauder really special.
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There’s something really interesting about that as a trend, that whole idea of lifestyle and being happy in your surroundings.
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![Aerin Lauder Quote - People love buying into a lifestyle and an overall concept. So when they buy a shell-colored lip gloss, they can also buy shells for their house, as well as sunglasses and [items in] other categories [in that shade] to create one consistent image.](https://minimalistquotes.com/images/grey-people-love-buying-into-a-lifestyle-and-.jpg)
![Aerin Lauder Quote - People love buying into a lifestyle and an overall concept. So when they buy a shell-colored lip gloss, they can also buy shells for their house, as well as sunglasses and [items in] other categories [in that shade] to create one consistent image.](https://minimalistquotes.com/images/blue-people-love-buying-into-a-lifestyle-and-.jpg)
![Aerin Lauder Quote - People love buying into a lifestyle and an overall concept. So when they buy a shell-colored lip gloss, they can also buy shells for their house, as well as sunglasses and [items in] other categories [in that shade] to create one consistent image.](https://minimalistquotes.com/images/red-people-love-buying-into-a-lifestyle-and-.jpg)
![Aerin Lauder Quote - People love buying into a lifestyle and an overall concept. So when they buy a shell-colored lip gloss, they can also buy shells for their house, as well as sunglasses and [items in] other categories [in that shade] to create one consistent image.](https://minimalistquotes.com/images/brown-people-love-buying-into-a-lifestyle-and-.jpg)
![Aerin Lauder Quote - People love buying into a lifestyle and an overall concept. So when they buy a shell-colored lip gloss, they can also buy shells for their house, as well as sunglasses and [items in] other categories [in that shade] to create one consistent image.](https://minimalistquotes.com/images/white-people-love-buying-into-a-lifestyle-and-.jpg)

