When I was creative director [at Estée Lauder], I was always being asked about my beauty must-haves. From there I had this fun idea to create a line of what was in my makeup bag. But I also love accessories, and people associate me with home, family, and beauty.
AERIN LAUDERLuxury is anything that feels special. I mean, it can be a moment.
More Aerin Lauder Quotes
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So the idea of being able to shop cross-category to buy the beach bag, the summer lip gloss, and the pillows for your pool house makes it into very focused, easy life.
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One summer I worked at Estée Lauder, and I really enjoyed the whole creative process.
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Mom used to frame everything we made, and now I’m following her example. It makes children so proud to see their work on display instead of hidden away.
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Beauty is my heritage, but home decor is very much my passion.
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When I took the job as Estée Lauder’s creative director, the first thing I did was go into the archives! I love taking our heritage and making it modern.
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Even if I wear jeans, I still wear a blazer and jewelry. I think there is something nice about coming to work and dressing nicely.
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I have always loved books, and as a mother, I wanted to share my passion for reading with my children.
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I love Pilates, I really do, and I do it three times a week because it works well for me.
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People love buying into a lifestyle and an overall concept. So when they buy a shell-colored lip gloss, they can also buy shells for their house, as well as sunglasses and [items in] other categories [in that shade] to create one consistent image.
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In terms of pots and pans, I just use the basics – Im not a snob like that.
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I think to make your home as comfortable as possible is so important.
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I think talented people are priceless. And I think people that are knowledgeable and experienced – and I think there’s a balance of new talent and experience, which makes, I think, Estee Lauder really special.
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AERIN is saturated with the qualities that have surrounded me my entire life, many of which came from my grandmother, Estee: passion, style, hard work, family, and, of course, all things beautiful.
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When children are little, they really need you in one way. When they’re bigger, they need you as a friend.
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And balancing motherhood and career makes you both a better mother and a better businesswoman.
AERIN LAUDER






