“We can learn from IBM’s successful history that you don’t have to have the best product to become number one.”

You don’t even have to have a good product.

Only taking the best evidence available at the present time,

People think computers will keep them from making mistakes

Money coming in says I’ve made the right marketing decisions

The future lies in designing and selling computers that people don’t realize are computers at all.

There’ll be a special place in hell for the tape back-up people.

The small businessman is smart; he realizes there’s no free lunch. On the other hand, he knows where to go to get a good inexpensive sandwich.

Venture capitalists are like lemmings jumping on the software bandwagon.

Adequacy is sufficient. All else is superfluous.

I liken myself to Henry Ford and the auto industry, I give you 90 percent of what most people need.

I take what I see work. I’m a strict believer in the scientific principle of believing nothing,

With bundled machines you can throw away the hardware and keep the software, and it’s still a good buy.

Adequacy is sufficient.

You can’t learn anything from being perfect.

The guy who knows about computers is the last person you want to have creating documentation for people who don’t understand computers.

They’re wrong. With computers you make mistakes faster.