Art is too serious to be taken seriously.
AD REINHARDTArt is too serious to be taken seriously.
AD REINHARDTMy paintings are the last paintings one can make.
AD REINHARDTThat’s an interesting fact when you take the idea of making money, making a living selling paintings. Only a dozen or two painters do that.
AD REINHARDTI tried to oppose the academic to the marketplace.
AD REINHARDTThe more an artist works the more there is to do.
AD REINHARDTI like the idea of the museum world and the university-academic situation where artists talk to each other or where artists or art students study with artists.
AD REINHARDTWe all name ourselves. We call ourselves artists. Nobody asks us. Nobody says you are or you aren’t.
AD REINHARDTI want to emphasize the idea of black as intellectuality and conventionality.
AD REINHARDTAs for a picture, if it isn’t worth a thousand words, the hell with it.
AD REINHARDTI taught a lot of art history, especially Chinese, Japanese, and Indian. But the painting classes came back. The nudes came back. Not so much the still lifes.
AD REINHARDTArt is not the spiritual side of business.
AD REINHARDTThe artist as businessman is uglier than the businessman as artist.
AD REINHARDTThe artist should once and forever emancipate himself from the bondage of appearance.
AD REINHARDTIt is not right for painters to think that painting is like prostitution, that ‘first you do it for love, then you do it for others, and finally you do it for money.
AD REINHARDTThe ugliest spectacle is that of artists selling themselves. Art as a commodity is an ugly idea… The artist as businessman is uglier than the businessman as artist.
AD REINHARDTAn artist who dedicates his life to art, burdens his art with his life, and his life with his art.
AD REINHARDT