Art is too serious to be taken seriously.
AD REINHARDTThe only and one way to say what abstract art or art-as-art is, is to say what it is not.
More Ad Reinhardt Quotes
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That’s an interesting fact when you take the idea of making money, making a living selling paintings. Only a dozen or two painters do that.
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Only a bad artist thinks he has a good idea. A good artist does not need anything.
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The only and one way to say what abstract art or art-as-art is, is to say what it is not.
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As an artist I would like to eliminate the symbolic pretty much, for black is interesting not as a color but as a non-color and as the absence of color.
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I like the idea of the museum world and the university-academic situation where artists talk to each other or where artists or art students study with artists.
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Art is not the spiritual side of business.
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I tried to oppose the academic to the marketplace.
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Painting cannot be the only activity of a mature artist.
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I taught a lot of art history, especially Chinese, Japanese, and Indian. But the painting classes came back. The nudes came back. Not so much the still lifes.
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As for a picture, if it isn’t worth a thousand words, the hell with it.
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The artist should once and forever emancipate himself from the bondage of appearance.
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I want to emphasize the idea of black as intellectuality and conventionality.
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My paintings are the last paintings one can make.
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It is not right for painters to think that painting is like prostitution, that ‘first you do it for love, then you do it for others, and finally you do it for money.
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There is a black which is old and a black which is fresh. Lustrous black and dull black, black in sunlight and black in shadow.
AD REINHARDT