“We may think that we have stored things to suit our behavior, but usually we have unconsciously adjusted our actions to match where things are stored.”

All you need to do is take the time to sit down and examine each item you own, decide whether you want to keep or discard it, and then choose where to put what you keep.

Don’t forget that the god of tidying up is always on your side as long as you are committed to getting it done.

The question of what you want to own is actually the question of how you want to live your life.

When deciding how to spend your time, remember: Don’t trade an activity you’d love to pursue for a reward you don’t value.

I have yet to see a house that lacked sufficient storage. The real problem is that we have far more than we need or want.

A joy-filled home is like your own personal art museum

There is no need to buy dividers or any other gadget. You can solve your storage problems with things you already have in the house. The most common item I use is an empty shoebox.

If you live with your family, first clearly define separate storage spaces for each family member.

The real tragedy is to live your entire life without anything that brings you joy and never even realize it.

Letting go is even more important than adding.

Believe what your heart tells you when you ask, Does this spark joy?

Tidying your physical space allows you to tend to your psychological space.

Although we can get to know ourselves better by sitting down and analyzing our characteristics or by listening to others’ perspectives on us, I believe that tidying is the best way.

A person’s awareness and perspective on his or her own lifestyle are far more important than any skill at sorting, storing, or whatever.

It is only when you put your house in order that your furniture and decorations come to life.

I begin my course with these words: Tidying is a special event. Don’t do it every day.

There is nothing inevitable about crime and there is nothing inevitable about anti-social behaviour.

The corruption of people is to behave in an inhuman way.

What should a brand leader advertise?

Brand leadership, of course. Leadership is the single most important motivating factor in consumer behavior.

Maybe [success] is because I’m in China and I’m more open. Maybe it’s my independent behavior, or because I participated in certain projects. I have no idea.

If I’m with a man I’m soft and buttery.

We change our behavior when the pain of staying the same becomes greater than the pain of changing. Consequences give us the pain that motivates us to change.

At some point, if you’re changing a really deep-seated behavior, you’re going to have a moment of weakness.