“The first Apple was just a culmination of my whole life.”

Our first computers were born not out of greed or ego, but in the revolutionary spirit of helping common people rise above the most powerful institutions.

Don’t worry that you can’t seem to come up with sure billion dollar winners at first. Just do projects for yourself for fun. You’ll get better and better.

Young children were always so important to me. Adults should treat children with more respect. We should put more monies in our schools. I grew up on that side of the coin.

I really worry about everything going to the cloud.

Young children were always so important to me. Adults should treat children with more respect. We should put more monies in our schools. I grew up on that side of the coin.

When you stop and think about it, a smartphone is basically a whistle you can carry.

My dream was actually just to have a computer some day. If I’d imagined that it meant starting a company to sell them, I probably would have avoided the whole thing.

Steve Jobs had very strong feelings about what makes a company great, what makes products great. He more or less chose Tim Cook to be in that role, in that position.

I read Google News and use NetNewsWire to keep up with general and tech news.

Somebody who’s designing something for himself has at least got a market of one that he’s very close to.

I learned not to worry so much about the outcome, but to concentrate on the step I was on and to try to do it as perfectly as I could when I was doing it.

Atari is a very sad story.

Back in high school I told my dad, “I’m going to have a computer someday.” And he said that it cost as much as a house-the downpayment on a house. And I said, “Well, I’ll live in an apartment.”

Imagination is something you do alone.

My whole life had been designing computers I could never build.

I really believe I know why my designs were better than any other human being, but I don’t want to take credit for starting Apple, for turning the world around or anything like that.