“Some great people are leaders and others are more lucky, in the right place at the right time. I’d put myself in the latter category. But I’d never call myself a normal designer of anything.”

Bill Gates did predict that computers for people made sense because he wrote a basic.

It’s just not right that so many things don’t work when they should. I don’t think that will change for a long time.

I was born to teach. I have always had this gift with children.

Most inventors and engineers I’ve met are like me. They’re shy and they live in their heads. The very best of them are artists. And artists work best alone.

When we first started with Apple computers, it was my dream that everyone would learn to program, and that was how they’d use their computer.

I think that the anti-Microsoft sentiment is simply due to their having been so successful selling a lot of crap.

Teachers started recognizing me and praising me for being smart in science and that made me want to be even smarter in science!

The first Apple was just a culmination of my whole life.

There’s nothing that would keep Apple out of the Android market as a secondary phone market.

With the cloud, you don’t own anything. You already signed it away.

I absolutely do not need a salary or a job, that’s the last thing I need.

The easier it is to do something, the harder it is to change the way you do it.

I’d learned enough about circuitry in high school electronics to know how to drive a TV and get it to draw – shapes of characters and things.

A lot of things seem to be worth almost no money. but if you do them very well, and they help people fill a need, there’s a great business you can build around that.

Neither one of us could be sure we’d get our money back on this investment, but we just wanted to have company of our own for once because we were best friends.

My goal wasn’t to make a ton of money. It was to build good computers.

There’s a whole category of people who miss out by not allowing themselves to be weird enough.

You have to reduce the essence of your brand to a single thought or attribute.

The best way to make news is to announce a new category, not a new product.

You have to stop listening in categories. The music is either good or it’s bad.

Society likes to file you away, put you in this or that category. And I never fit any category.

So the idea of being able to shop cross-category to buy the beach bag, the summer lip gloss, and the pillows for your pool house makes it into very focused, easy life.

Possessions of this world have not been for the exclusive use by such or such category of individuals.

You taste something from St. George, even across categories – the gin, the whisky – it tastes like something from St. George. It’s the same as going to a great bar: