“If I’m selling, I want them all selling in the audience. If I’m coming back, I want them all coming back. If I’m bleeding, I want them bleeding. If I win, they win. If I lose, they lose.”

Terry Funk. Any time I got to wrestle with him, it was cool. Superstar Billy Graham was another one.

Believability and respect are two of the main ingredients in professional wrestling that are sorely missing today.

For as long as I can remember, my nickname was Dusty. I remember my dad naming me that because of the streets where we lived.

I’ve wined and dined with kings and queens, and I’ve slept in the alley eating pork and beans.

They say behind every successful man is a powerful woman. And there is no more powerful performer I would rather be in the ring with for a conversation than Stephanie McMahon.

I can’t explain it, but from the first day I stepped into a wrestling ring, I knew that one day I was going to be a big superstar. I knew that one day I would be the NWA World Heavyweight Champion like my hero, Lou Thesz.

At the time when I started, coming out of football, I always used a forearm or an elbow. When it became Bionic is when I said it was Bionic. I went to some secret doctor in Istanbul who put some Bionic stuff in there.

The business is my life, the ring my salvation, the locker room and roads my nourishment.

There’s nothing like being a Texan, and I’m proud to be one.

I wasn’t always Rhodes, but I was always Dusty. I was never called Virgil – not by my family, not by my friends. Even my teachers at school didn’t call me Virgil.

You pay your dues and work your way up through the system, whatever system there is – something guys in the business today don’t really understand, don’t have a clue.

Hard times are when a man has worked at a job for 30 years – 30 years – and they give him a watch, kick him in the butt, and say, ‘Hey, a computer took your place, daddy.’ That’s hard times!

If I could not be in this free and wonderful country – I wouldn’t want to be anywhere else, mind you – Mexico is where I would live. I love Mexico, and I love the Mexican people.

The combination of old and new is what every wrestling organization should be like. That way, you have a chance to match up the legends in dream main events.

One of the regrettable things in my life is that my dad was not around to see my stardom, to see me wrestle or to see what I achieved by the dream I had at an early age, influenced by where he would like to go.

You look at driving down the road, night after night, tryin’ to make a town, getting $25 – that’s hard times. It’s our duty to make it good times for the fans that pay their money to see us perform each and every night.

I think test screening works at its best when the audience knows what it’s getting.

I always intended to be light and open. I misjudged the American audience.

I can’t imagine working without and audience.

When audiences come to see us authors lecture, it is largely in the hope that we’ll be funnier to look at than to read.

Westerns are very difficult to predict whether they’ll reach an audience or not.

It’s always hard to explain why an audience ultimately responds to a movie.

The audience likes their emotions to be touched. They want to laugh and cry and feel good.

The audience is the barometer of the truth.