“I’m not too bothered about what category my music goes in and there’s no point in limiting in who you can reach, but I want it to be respected.”

Clown’ was written when I couldn’t find anyone who believed in me as an artist. Maybe those labels will think twice next time a young songwriter comes along.

Sometimes you feel like a very small drop in this huge ocean.

I’d be smiling if I wasn’t so desperate. I’d be patient if I had the time.

I was so shy and so quiet, and the only time I had my own voice and I could really connect with people was when I was singing or on stage.

I was very quiet until I got at the piano, and weekends, lunch breaks, after school, before school, I was just making music.

Melody is the first thing that comes to me when I’m songwriting. I learned piano classically first, and then I went into soul, and so melody has always been the first. It’s so important.

I couldn’t help but feel very different from everybody, so I think that’s why I found such a big world in music, and that’s why I kind of – I was an introvert as a kid, but I loved the piano, and that’s where I felt at home.

From when I was a kid I wanted to write. It was so important to me that I was writing my own material.

People that come to my shows are definitely people that feel outsiders. They feel like I don’t feel sexy, I don’t feel like – I can’t go out every night on Friday and I can’t connect to that, and I feel so much pressure to do that.

I feel like ‘Next To Me’ is a great introduction because it’s a simple song that has a simple message for me. I wanted to introduce something that lyrically I’m proud of and introduces me both as an artist and as a writer.

Any song I have to work on longer than a day, I just leave it. It’s not gonna work. Everything that’s good is really instant.

I try to speak of a love that not necessarily romantic. I think there is so much love between people and so much love people want to give but it’s harder and harder these days to show that, to celebrate that, you know?

I wanted to make an album that melodically people can connect to; something that reflects our times and the kinds of difficulties we face.

I tried to bang down a lot of doors but Virgin were the only label who believed in what I was doing. I ended up with the label that understood what I was trying to do.

The focus is on singer/songwriters now rather than huge shows. I mean, of course there’s always a place for that too.

I mean, there’ll always be room for big productions and everything but it’s good to see the other side.

There’s a whole category of people who miss out by not allowing themselves to be weird enough.

You have to reduce the essence of your brand to a single thought or attribute.

The best way to make news is to announce a new category, not a new product.

You have to stop listening in categories. The music is either good or it’s bad.

Society likes to file you away, put you in this or that category. And I never fit any category.

So the idea of being able to shop cross-category to buy the beach bag, the summer lip gloss, and the pillows for your pool house makes it into very focused, easy life.

Possessions of this world have not been for the exclusive use by such or such category of individuals.

You taste something from St. George, even across categories – the gin, the whisky – it tastes like something from St. George. It’s the same as going to a great bar: