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An important fact about verbal behavior is that speaker and listener may reside within the same skin.

B. F. Skinner

A fourth-grade reader may be a sixth-grade mathematician. The grade is an administrative device which does violence to the nature of the developmental process.
B. F. SKINNER

Development Mathematics Nature Process Reading Violence
Somehow people get the idea I think we should be given gumdrops whenever we do anything of value.
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Ideas Myself People Thinking Value
The speaker does not feel the grammatical rules he is said to apply in composing sentences, and men spoke grammatically for thousands of years before anyone knew there were rules.
B. F. SKINNER

Feeling Man Rule Talk
…not everyone is willing to defend a position of ‘not knowing.’ There is no virtue in ignorance for its own sake.
B. F. SKINNER

Ignorance Position Virtue Willing
A person’s genetic endowment, a product of the evolution of the species, is said to explain part of the workings of his mind and his personal history the rest.
B. F. SKINNER

Explanation History Mindset Person Work
In a world of complete economic equality, you get and keep the affections you deserve. You can’t buy love with gifts or favors, you can’t hold love by raising an inadequate child, and you can’t be secure in love by serving as a good scrub woman or a good provider.
B. F. SKINNER

Children Deserve Economic Gift Goodness Love Quality Serve Woman World
The alphabet was a great invention, which enabled men to store and to learn with little effort what others had learned the hard way-that is, to learn from books rather than from direct, possibly painful, contact with the real world.
B. F. SKINNER

Effort Greatness Invention Learning Man Pain Possible Reality Word World
No one asks how to motivate a baby. A baby naturally explores everything it can get at, unless restraining forces have already been at work. And this tendency doesn’t die out, it’s wiped out.
B. F. SKINNER

Baby Curiosity Death Education Force Motivational Work
The simulated approval and affection with which parents and teachers are often urged to solve behavior problems are counterfeit. So are flattery, backslap-ping, and many other ways of “winning friends.
B. F. SKINNER

Affection Friendship Parents Problem Win
A person’s genetic endowment, a product of the evolution of the species, is said to explain part of the workings of his mind and his personal history the rest.
B. F. SKINNER

Explanation History Mindset Person Work
The major difference between rats and people is that rats learn from experience.
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Animal Difference Learning People
Those who have had anything useful to say have said it far too often, and those who have had nothing to say have been no more reticent.
B. F. SKINNER

Important Talk
The problem of far greater importance remains to be solved. Rather than build a world in which we shall all live well, we must stop building one in which it will be impossible to live at all.
B. F. SKINNER

Build Education Impossible Live Philosophy Problem World
I’ve often said that my rats have taught me much more than I’ve taught them.
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Animal Learning Myself Teaching
The way positive reinforcement is carried out is more important than the amount.
B. F. SKINNER

Carry Important Positive Reality Way
A failure is not always a mistake, it may simply be the best one can do under the circumstances. The real mistake is to stop trying.
B. F. SKINNER

Education Failure Give Up Inspirational Mistake Perseverance Reality Stop Try

An important fact about verbal behavior is that speaker and listener may reside within the same skin.

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An important fact about verbal behavior is that speaker and listener may reside within the same skin.

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