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A person who has been punished is not thereby simply less inclined to behave in a given way; at best, he learns how to avoid punishment.

B. F. Skinner

A disappointment is not generally an oversight. It might just be the best one can do the situation being what it is. The genuine error is to quit attempting.
B. F. SKINNER

Best Disappointment Mistake Perspective Quit Try
What is love except another name for the use of positive reinforcement? Or vice versa.
B. F. SKINNER

Deep Love Positive
We have seen that in certain respects operant reinforcement resembles the natural selection of evolutionary theory. Just as genetic characteristics which arise as mutations are selected or discarded by their consequences, so novel forms of behavior are selected or discarded through reinforcement.
B. F. SKINNER

Attitude Character Nature Novel Respect Seen Selection Theory
A scientist may not be sure of the answer, but he’s often sure he can find one. And that’s a condition which is clearly not enjoyed by philosophy.
B. F. SKINNER

Enjoyment Philosophy Science
To say that behaviors have different ‘meanings’ is only another way of saying that they are controlled by different variables.
B. F. SKINNER

Control Deep Different Way
A failure is not always a mistake, it may simply be the best one can do under the circumstances. The real mistake is to stop trying.
B. F. SKINNER

Education Failure Give Up Inspirational Mistake Perseverance Reality Stop Try
We have seen that in certain respects operant reinforcement resembles the natural selection of evolutionary theory. Just as genetic characteristics which arise as mutations are selected or discarded by their consequences, so novel forms of behavior are selected or discarded through reinforcement.
B. F. SKINNER

Attitude Character Nature Novel Respect Seen Selection Theory
A permissive government is a government that leaves control to other sources.
B. F. SKINNER

Control Government Leaving Source
The one fact that I would cry form every housetop is this: the Good Life is waiting for us – here and now.
B. F. SKINNER

Cry Goodness Life Wait
We shouldn’t teach great books; we should teach a love of reading.
B. F. SKINNER

Book Education Inspirational Love Reading Teaching
The real problem is not whether machines think but whether men do.
B. F. SKINNER

Problem Reality Science Technology
We are only just beginning to understand the power of love because we are just beginning to understand the weakness of force and aggression.
B. F. SKINNER

Angry Beginning Force Love Power Understand Weakness
At this very moment enormous numbers of intelligent men and women of goodwill are trying to build a better world. But problems are born faster than they can be solved.
B. F. SKINNER

Born Intelligence Man Moments Problem Solve
Those who have had anything useful to say have said it far too often, and those who have had nothing to say have been no more reticent.
B. F. SKINNER

Important Talk
The real question is not whether machines think but whether men do. The mystery which surrounds a thinking machine already surrounds a thinking man.
B. F. SKINNER

Men Question Reality Technology Thinking
When we say that a man controls himself, we must specify who is controlling whom.
B. F. SKINNER

Control Himself Men

A person who has been punished is not thereby simply less inclined to behave in a given way; at best, he learns how to avoid punishment.

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A person who has been punished is not thereby simply less inclined to behave in a given way; at best, he learns how to avoid punishment.

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