A disappointment is not generally an oversight. It might just be the best one can do the situation being what it is. The genuine error is to quit attempting.
B. F. SKINNERScience, not religion, has taught me my most useful values, among them intellectual honesty. It is better to go without answers than to accept those that merely resolve puzzlement.
More B. F. Skinner Quotes
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To say that behaviors have different ‘meanings’ is only another way of saying that they are controlled by different variables.
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It is not a question of starting. The start has been made. It’s a question of what’s to be done from now on.
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Somehow people get the idea I think we should be given gumdrops whenever we do anything of value.
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I will be dead in a few months. But it hasn’t given me the slightest anxiety or worry. I always knew I was going to die.
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To require a citizen to sign a loyalty oath is to destroy some of the loyalty he could otherwise claim, since any subsequent loyal behavior may then be attributed to the oath.
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A child who has been severely punished for sex play is not necessarily less inclined to continue; and a man who has been imprisoned for violent assault is not necessarily less inclined toward violence.
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Twenty-five hundred years ago it might have been said that man understood himself as well as any other part of the world. Today he is the thing he understands least.
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The only geniuses produced by the chaos of society are those who do something about it. Chaos breeds geniuses. It offers a man something to be a genius about.
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The one fact that I would cry form every housetop is this: the Good Life is waiting for us – here and now.
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The way positive reinforcement is carried out is more important than the amount.
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I may say that the only differences I expect to see revealed between the behavior of the rat and man (aside from enormous differences of complexity) lie in the field of verbal behavior.
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A failure is not always a mistake, it may simply be the best one can do under the circumstances. The real mistake is to stop trying.
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A first principle not formally recognized by scientific methodologists: when you run into something interesting, drop everything else and study it.
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The consequences of an act affect the probability of its occurring again.
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It is a surprising fact that those who object most violently to the manipulation of behaviour nevertheless make the most vigorous effort to manipulate minds.
B. F. SKINNER







