A disappointment is not generally an oversight. It might just be the best one can do the situation being what it is. The genuine error is to quit attempting.
B. F. SKINNERSomething doing every minute’ may be a gesture of despair-or the height of a battle against boredom.
More B. F. Skinner Quotes
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Science is a willingness to accept facts even when they are opposed to wishes.
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We have seen that in certain respects operant reinforcement resembles the natural selection of evolutionary theory. Just as genetic characteristics which arise as mutations are selected or discarded by their consequences, so novel forms of behavior are selected or discarded through reinforcement.
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Was putting a man on the moon actually easier than improving education in our public schools?
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It is not a question of starting. The start has been made. It’s a question of what’s to be done from now on.
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If freedom is a requisite for human happiness, then all that’s necessary is to provide the illusion of freedom.
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Those who have had anything useful to say have said it far too often, and those who have had nothing to say have been no more reticent.
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I don’t believe in God, so I’m not afraid of dying.
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A person who has been punished is not thereby simply less inclined to behave in a given way; at best, he learns how to avoid punishment.
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We do not choose survival as a value, it chooses us.
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I did not direct my life. I didn’t design it. I never made decisions. Things always came up and made them for me. That’s what life is.
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Society attacks early, when the individual is helpless.
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What is love except another name for the use of positive reinforcement? Or vice versa.
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Your liberals and radicals all want to govern. They want to try it their way- to show that people will be happier if the power is wielded in a different way or for different purposes. But how do they know? Have they ever tried it? No, it’s merely their guess.
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A person’s genetic endowment, a product of the evolution of the species, is said to explain part of the workings of his mind and his personal history the rest.
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Going out of style isn’t a natural process, but a manipulated change which destroys the beauty of last year’s dress in order to make it worthless.
B. F. SKINNER







