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I always like going South; somehow, it feels like going downhill.

Elon Musk

You shouldn’t do things differently just because they’re different. They need to be better.
ELON MUSK

Business Different Entrepreneur Inspirational Need
People will buy the car just because it’s a great car. We want them to think it’s excellent value for money and then, oh yeah, it happens to be electric.
ELON MUSK

Buy Car Excellence Happen Money People Value
I think life on Earth must be about more than just solving problems. It’s got to be something inspiring, even if it is vicarious.
ELON MUSK

Earth Life Problem Solve
My opinion is it’s a bridge too far to go to fully autonomous cars.
ELON MUSK

Bridge Car Opinion
I started SpaceX with the expectation of failure.
ELON MUSK

Entrepreneur Expectation Failure Start
The thing that’s worth doing is trying to improve our understanding of the world and gain a better appreciation of the universe and not to worry too much about there being no meaning.
ELON MUSK

Appreciation Improvement Meaning Understand Universe World Worry
A company is a group of people organized to create a product or service, and that product or service is only as good as the people in the company.
ELON MUSK

Business Company Group Motivational Organization People Product Service
If humanity doesn’t land on Mars in my lifetime, I would be very disappointed.
ELON MUSK

Disappointment Hope Human Lifetime Mars
I would like to die on Mars. Just not on impact.
ELON MUSK

Die Humour ImpAction Mars
If we drive down the cost of transportation in space, we can do great things.
ELON MUSK

Cost Drive Greatness Space Transport
Self-driving cars are the natural extension of active safety and obviously something we should do.
ELON MUSK

Business Car Drive Extension Safety
Great differences in technology exist in the world about which even hardcore technologists are unaware.
ELON MUSK

Aware Difference Existence Technology World
You should be innovating so fast that you’re invalidating your prior patents.
ELON MUSK

Innovation Invalid Patent
Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.
ELON MUSK

Brand Impression Perception Product Reality Time
For my part, I will never give up, and I mean never.
ELON MUSK

Business Entrepreneur Give Up Motivational
I read books and talked to people. I mean that’s kind of how one learns anything. There’s lots of great books out there & lots of smart people.
ELON MUSK

Book Reading

I always like going South; somehow, it feels like going downhill.

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I always like going South; somehow, it feels like going downhill.

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