The simplest and most satisfactory view is that thought is simply behavior – verbal or nonverbal, covert or overt. It is not some mysterious process responsible for behavior but the very behavior itself in all the complexity of its controlling relations.
B. F. SKINNERWhen we say that a man controls himself, we must specify who is controlling whom.
More B. F. Skinner Quotes
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It is not a question of starting. The start has been made. It’s a question of what’s to be done from now on.
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The one fact that I would cry form every housetop is this: the Good Life is waiting for us – here and now.
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I’ve often said that my rats have taught me much more than I’ve taught them.
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To say that behaviors have different ‘meanings’ is only another way of saying that they are controlled by different variables.
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A failure is not always a mistake, it may simply be the best one can do under the circumstances. The real mistake is to stop trying.
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The alphabet was a great invention, which enabled men to store and to learn with little effort what others had learned the hard way-that is, to learn from books rather than from direct, possibly painful, contact with the real world.
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A piece of music is an experience to be taken by itself.
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…not everyone is willing to defend a position of ‘not knowing.’ There is no virtue in ignorance for its own sake.
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Some of us learn control, more or less by accident. The rest of us go all our lives not even understanding how it is possible, and blaming our failure on being born the wrong way.
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A scientist may not be sure of the answer, but he’s often sure he can find one. And that’s a condition which is clearly not enjoyed by philosophy.
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A person’s genetic endowment, a product of the evolution of the species, is said to explain part of the workings of his mind and his personal history the rest.
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Somehow people get the idea I think we should be given gumdrops whenever we do anything of value.
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We have seen that in certain respects operant reinforcement resembles the natural selection of evolutionary theory. Just as genetic characteristics which arise as mutations are selected or discarded by their consequences, so novel forms of behavior are selected or discarded through reinforcement.
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Except when physically restrained, a person is least free or dignified when he is under threat of punishment, and unfortunately most people often are.
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If the world is to save any part of its resources for the future, it must reduce not only consumption but the number of consumers.
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