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Somehow people get the idea I think we should be given gumdrops whenever we do anything of value.

B. F. Skinner

Science is a willingness to accept facts even when they are opposed to wishes.
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Acceptance Science Willing
A first principle not formally recognized by scientific methodologists: when you run into something interesting, drop everything else and study it.
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Principle Recognition Run Study Yourself
Somehow people get the idea I think we should be given gumdrops whenever we do anything of value.
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Ideas Myself People Thinking Value
An important fact about verbal behavior is that speaker and listener may reside within the same skin.
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Abuse Deep Education Important Listening Mental Skin Talk Violence
A failure is not always a mistake, it may simply be the best one can do under the circumstances. The real mistake is to stop trying.
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Education Failure Give Up Inspirational Mistake Perseverance Reality Stop Try
If freedom is a requisite for human happiness, then all that’s necessary is to provide the illusion of freedom.
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Freedom Happiness Human Illusion Necessary
We admire people to the extent that we cannot explain what they do, and the word ‘admire’ then means ‘marvel at.’
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Admire Explanation Extent People Word
Death does not trouble me. I have no fear of supernatural punishments, of course, nor could I enjoy an eternal life in which there would be nothing left for me to do, the task of living having been accomplished.
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Accomplishment Education Fear Live Punishment Trouble
A person who has been punished is not thereby simply less inclined to behave in a given way; at best, he learns how to avoid punishment.
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Avoid Learning Person Punishment Simplicity Way
…not everyone is willing to defend a position of ‘not knowing.’ There is no virtue in ignorance for its own sake.
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Ignorance Position Virtue Willing
Your liberals and radicals all want to govern. They want to try it their way- to show that people will be happier if the power is wielded in a different way or for different purposes. But how do they know? Have they ever tried it? No, it’s merely their guess.
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Different People Trying
It is not a question of starting. The start has been made. It’s a question of what’s to be done from now on.
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Action Inspirational Journey Start
Men build society and society builds men.
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Architect Build Men Society
The alphabet was a great invention, which enabled men to store and to learn with little effort what others had learned the hard way-that is, to learn from books rather than from direct, possibly painful, contact with the real world.
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Effort Greatness Invention Learning Man Pain Possible Reality Word World
That’s all teaching is; arranging contingencies which bring changes in behavior.
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Behavior Change Teaching Transformation
We have seen that in certain respects operant reinforcement resembles the natural selection of evolutionary theory. Just as genetic characteristics which arise as mutations are selected or discarded by their consequences, so novel forms of behavior are selected or discarded through reinforcement.
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Attitude Character Nature Novel Respect Seen Selection Theory

Somehow people get the idea I think we should be given gumdrops whenever we do anything of value.

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Somehow people get the idea I think we should be given gumdrops whenever we do anything of value.

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