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To say that behaviors have different ‘meanings’ is only another way of saying that they are controlled by different variables.

B. F. Skinner

Unable to understand how or why the person we see behaves as he does, we attribute his behavior to a person we cannot see, whose behavior we cannot explain either but about whom we are not inclined to ask questions.
B. F. SKINNER

Explanation Justice Person Question See Understand
At this very moment enormous numbers of intelligent men and women of goodwill are trying to build a better world. But problems are born faster than they can be solved.
B. F. SKINNER

Born Intelligence Man Moments Problem Solve
The one fact that I would cry form every housetop is this: the Good Life is waiting for us – here and now.
B. F. SKINNER

Cry Goodness Life Wait
A first principle not formally recognized by scientific methodologists: when you run into something interesting, drop everything else and study it.
B. F. SKINNER

Principle Recognition Run Study Yourself
A disappointment is not generally an oversight. It might just be the best one can do the situation being what it is. The genuine error is to quit attempting.
B. F. SKINNER

Best Disappointment Mistake Perspective Quit Try
The speaker does not feel the grammatical rules he is said to apply in composing sentences, and men spoke grammatically for thousands of years before anyone knew there were rules.
B. F. SKINNER

Feeling Man Rule Talk
A failure is not always a mistake, it may simply be the best one can do under the circumstances. The real mistake is to stop trying.
B. F. SKINNER

Education Failure Give Up Inspirational Mistake Perseverance Reality Stop Try
A permissive government is a government that leaves control to other sources.
B. F. SKINNER

Control Government Leaving Source
A permissive government is a government that leaves control to other sources.
B. F. SKINNER

Control Government Leaving Source
It is not a question of starting. The start has been made. It’s a question of what’s to be done from now on.
B. F. SKINNER

Action Inspirational Journey Start
The real question is not whether machines think but whether men do. The mystery which surrounds a thinking machine already surrounds a thinking man.
B. F. SKINNER

Men Question Reality Technology Thinking
To say that behaviors have different ‘meanings’ is only another way of saying that they are controlled by different variables.
B. F. SKINNER

Control Deep Different Way
A failure is not always a mistake, it may simply be the best one can do under the circumstances. The real mistake is to stop trying.
B. F. SKINNER

Education Failure Give Up Inspirational Mistake Perseverance Reality Stop Try
It is not a question of starting. The start has been made. It’s a question of what’s to be done from now on.
B. F. SKINNER

Action Inspirational Journey Start
A disappointment is not generally an oversight. It might just be the best one can do the situation being what it is. The genuine error is to quit attempting.
B. F. SKINNER

Best Disappointment Mistake Perspective Quit Try
Society already possesses the psychological techniques needed to obtain universal observance of a code – a code which would guarantee the success of a community or state. The difficulty is that these techniques are in the hands of the wrong people-or, rather, there aren’t any right people.
B. F. SKINNER

Community Difficult Hands Need People Right Success Wrong

To say that behaviors have different ‘meanings’ is only another way of saying that they are controlled by different variables.

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To say that behaviors have different ‘meanings’ is only another way of saying that they are controlled by different variables.

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