The mob rushes in where individuals fear to tread.
B. F. SKINNERA first principle not formally recognized by scientific methodologists: when you run into something interesting, drop everything else and study it.
More B. F. Skinner Quotes
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A first principle not formally recognized by scientific methodologists: when you run into something interesting, drop everything else and study it.
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The simplest and most satisfactory view is that thought is simply behavior – verbal or nonverbal, covert or overt. It is not some mysterious process responsible for behavior but the very behavior itself in all the complexity of its controlling relations.
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A fourth-grade reader may be a sixth-grade mathematician. The grade is an administrative device which does violence to the nature of the developmental process.
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The speaker does not feel the grammatical rules he is said to apply in composing sentences, and men spoke grammatically for thousands of years before anyone knew there were rules.
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It has always been the task of formal education to set up behavior which would prove useful or enjoyable later in a student’s life.
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Somehow people get the idea I think we should be given gumdrops whenever we do anything of value.
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When we say that a man controls himself, we must specify who is controlling whom.
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Let men be happy, informed, skillful, well behaved, and productive.
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A failure is not always a mistake, it may simply be the best one can do under the circumstances. The real mistake is to stop trying.
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Twenty-five hundred years ago it might have been said that man understood himself as well as any other part of the world. Today he is the thing he understands least.
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Going out of style isn’t a natural process, but a manipulated change which destroys the beauty of last year’s dress in order to make it worthless.
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Something doing every minute’ may be a gesture of despair-or the height of a battle against boredom.
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What is love except another name for the use of positive reinforcement? Or vice versa.
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We admire people to the extent that we cannot explain what they do, and the word ‘admire’ then means ‘marvel at.’
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We have not yet seen what man can make of man.
B. F. SKINNER