It is not a question of starting. The start has been made. It’s a question of what’s to be done from now on.
B. F. SKINNERWe shouldn’t teach great books; we should teach a love of reading.
More B. F. Skinner Quotes
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An important fact about verbal behavior is that speaker and listener may reside within the same skin.
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…not everyone is willing to defend a position of ‘not knowing.’ There is no virtue in ignorance for its own sake.
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Men build society and society builds men.
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Twenty-five hundred years ago it might have been said that man understood himself as well as any other part of the world. Today he is the thing he understands least.
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When we say that a man controls himself, we must specify who is controlling whom.
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Somehow people get the idea I think we should be given gumdrops whenever we do anything of value.
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We do not choose survival as a value, it chooses us.
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To require a citizen to sign a loyalty oath is to destroy some of the loyalty he could otherwise claim, since any subsequent loyal behavior may then be attributed to the oath.
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The one fact that I would cry form every housetop is this: the Good Life is waiting for us – here and now.
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Going out of style isn’t a natural process, but a manipulated change which destroys the beauty of last year’s dress in order to make it worthless.
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Death does not trouble me. I have no fear of supernatural punishments, of course, nor could I enjoy an eternal life in which there would be nothing left for me to do, the task of living having been accomplished.
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A disappointment is not generally an oversight. It might just be the best one can do the situation being what it is. The genuine error is to quit attempting.
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What is love except another name for the use of positive reinforcement? Or vice versa.
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Do not intervene between a person and the consequences of their own behavior.
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When we say that a man controls himself, we must specify who is controlling whom.
B. F. SKINNER