An important fact about verbal behavior is that speaker and listener may reside within the same skin.
B. F. SKINNERWe do not choose survival as a value, it chooses us.
More B. F. Skinner Quotes
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It is not a question of starting. The start has been made. It’s a question of what’s to be done from now on.
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…not everyone is willing to defend a position of ‘not knowing.’ There is no virtue in ignorance for its own sake.
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If the world is to save any part of its resources for the future, it must reduce not only consumption but the number of consumers.
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A disappointment is not generally an oversight. It might just be the best one can do the situation being what it is. The genuine error is to quit attempting.
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To say that behaviors have different ‘meanings’ is only another way of saying that they are controlled by different variables.
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A failure is not always a mistake, it may simply be the best one can do under the circumstances. The real mistake is to stop trying.
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Does a poet create, originate, initiate the thing called a poem, or is his behavior merely the product of his genetic and environmental histories?
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The real question is not whether machines think but whether men do. The mystery which surrounds a thinking machine already surrounds a thinking man.
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I may say that the only differences I expect to see revealed between the behavior of the rat and man (aside from enormous differences of complexity) lie in the field of verbal behavior.
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When we say that a man controls himself, we must specify who is controlling whom.
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A person who has been punished is not thereby simply less inclined to behave in a given way; at best, he learns how to avoid punishment.
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The simulated approval and affection with which parents and teachers are often urged to solve behavior problems are counterfeit. So are flattery, backslap-ping, and many other ways of “winning friends.
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The simplest and most satisfactory view is that thought is simply behavior – verbal or nonverbal, covert or overt. It is not some mysterious process responsible for behavior but the very behavior itself in all the complexity of its controlling relations.
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Old age is rather like another country. You will enjoy it more if you have prepared yourself before you go.
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Education is what survives when what has been learned has been forgotten.
B. F. SKINNER