To say that behaviors have different ‘meanings’ is only another way of saying that they are controlled by different variables.
B. F. SKINNERWe do not choose survival as a value, it chooses us.
More B. F. Skinner Quotes
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A failure is not always a mistake, it may simply be the best one can do under the circumstances. The real mistake is to stop trying.
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At this very moment enormous numbers of intelligent men and women of goodwill are trying to build a better world. But problems are born faster than they can be solved.
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Twenty-five hundred years ago it might have been said that man understood himself as well as any other part of the world. Today he is the thing he understands least.
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The real problem is not whether machines think but whether men do.
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A first principle not formally recognized by scientific methodologists: when you run into something interesting, drop everything else and study it.
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We admire people to the extent that we cannot explain what they do, and the word ‘admire’ then means ‘marvel at.’
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Something doing every minute’ may be a gesture of despair-or the height of a battle against boredom.
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The major difference between rats and people is that rats learn from experience.
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It is a mistake to suppose that the whole issue is how to free man. The issue is to improve the way in which he is controlled.
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To say that behaviors have different ‘meanings’ is only another way of saying that they are controlled by different variables.
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Problem-solving typically involves the construction of discriminative stimuli
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Teachers must learn how to teach they need only to be taught more effective ways of teaching.
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A person who has been punished is not thereby simply less inclined to behave in a given way; at best, he learns how to avoid punishment.
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Chaos breeds geniuses. It offers a man something to be a genius about.
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At this very moment enormous numbers of intelligent men and women of goodwill are trying to build a better world. But problems are born faster than they can be solved.
B. F. SKINNER