I’ve often said that my rats have taught me much more than I’ve taught them.
B. F. SKINNERThe simulated approval and affection with which parents and teachers are often urged to solve behavior problems are counterfeit. So are flattery, backslap-ping, and many other ways of “winning friends.
More B. F. Skinner Quotes
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What is love except another name for the use of positive reinforcement? Or vice versa.
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We shouldn’t teach great books; we should teach a love of reading. Knowing the contents of a few works of literature is a trivial achievement. Being inclined to go on reading is a great achievement.
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When we say that a man controls himself, we must specify who is controlling whom.
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Let men be happy, informed, skillful, well behaved, and productive.
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It is a mistake to suppose that the whole issue is how to free man. The issue is to improve the way in which he is controlled.
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We admire people to the extent that we cannot explain what they do, and the word ‘admire’ then means ‘marvel at.’
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It is not a question of starting. The start has been made. It’s a question of what’s to be done from now on.
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A vast technology has been developed to prevent, reduce, or terminate exhausting labor and physical damage. It is now dedicated to the production of the most trivial conveniences and comfort.
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The major difference between rats and people is that rats learn from experience.
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If freedom is a requisite for human happiness, then all that’s necessary is to provide the illusion of freedom.
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A scientist may not be sure of the answer, but he’s often sure he can find one. And that’s a condition which is clearly not enjoyed by philosophy.
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A piece of music is an experience to be taken by itself.
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We have not yet seen what man can make of man.
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A disappointment is not generally an oversight. It might just be the best one can do the situation being what it is. The genuine error is to quit attempting.
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We have seen that in certain respects operant reinforcement resembles the natural selection of evolutionary theory. Just as genetic characteristics which arise as mutations are selected or discarded by their consequences, so novel forms of behavior are selected or discarded through reinforcement.
B. F. SKINNER