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It is a mistake to suppose that the whole issue is how to free man. The issue is to improve the way in which he is controlled.

B. F. Skinner

Old age is rather like another country. You will enjoy it more if you have prepared yourself before you go.
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Age Country Enjoy
Teachers must learn how to teach they need only to be taught more effective ways of teaching.
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Education Learning Need Teaching
Going out of style isn’t a natural process, but a manipulated change which destroys the beauty of last year’s dress in order to make it worthless.
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Change Destroy Fashion Process Style Worth
Men build society and society builds men.
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Architect Build Men Society
When we say that a man controls himself, we must specify who is controlling whom.
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Control Himself Men
The alphabet was a great invention, which enabled men to store and to learn with little effort what others had learned the hard way-that is, to learn from books rather than from direct, possibly painful, contact with the real world.
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Effort Greatness Invention Learning Man Pain Possible Reality Word World
The real question is not whether machines think but whether men do. The mystery which surrounds a thinking machine already surrounds a thinking man.
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Men Question Reality Technology Thinking
We have seen that in certain respects operant reinforcement resembles the natural selection of evolutionary theory. Just as genetic characteristics which arise as mutations are selected or discarded by their consequences, so novel forms of behavior are selected or discarded through reinforcement.
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Attitude Character Nature Novel Respect Seen Selection Theory
Somehow people get the idea I think we should be given gumdrops whenever we do anything of value.
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Ideas Myself People Thinking Value
We are only just beginning to understand the power of love because we are just beginning to understand the weakness of force and aggression.
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Angry Beginning Force Love Power Understand Weakness
The one fact that I would cry form every housetop is this: the Good Life is waiting for us – here and now.
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Cry Goodness Life Wait
A vast technology has been developed to prevent, reduce, or terminate exhausting labor and physical damage. It is now dedicated to the production of the most trivial conveniences and comfort.
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Comfortable Dedication Development Production Science Technology
The major difference between rats and people is that rats learn from experience.
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Animal Difference Learning People
What is love except another name for the use of positive reinforcement? Or vice versa.
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Deep Love Positive
A first principle not formally recognized by scientific methodologists: when you run into something interesting, drop everything else and study it.
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Principle Recognition Run Study Yourself
At this very moment enormous numbers of intelligent men and women of goodwill are trying to build a better world. But problems are born faster than they can be solved.
B. F. SKINNER

Born Intelligence Man Moments Problem Solve

It is a mistake to suppose that the whole issue is how to free man. The issue is to improve the way in which he is controlled.

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It is a mistake to suppose that the whole issue is how to free man. The issue is to improve the way in which he is controlled.

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