“Dressing is a way of life. It brings you joy. It can give you freedom and liberation, help you to find yourself and to move without restraint. Isn’t elegance forgetting what one is wearing?”

I like to watch the way a model moves in my clothes, the way she gives them life, or if they are wrong, stillborn, the way her life rejects them.

My name will be written in fiery letters on the Champs Elysees.

Each model I have represents a type of ideal women to me.

For me, perfume, must be adapted to fashion, not the other way around.

Le plus beau vêtement qui puisse habiller une femme, ce sont les bras de l’homme qu’elle aime. Mais, pour celles qui n’ont pas eu la chance de trouver ce bonheur, je suis là.

You should be able to use the pieces you already own and add to them. Because they are like timeless classics.

The most beautiful clothes that can dress a woman are the arms of the man she loves. But for those who haven’t had the fortune of finding this happiness, I am there.

It pains me physically to see a woman victimized, rendered pathetic by fashion.

Blue Jeans? They should be worn by farm girls milking cows!

There are women who have completely transformed my view of fashion and if I hadn’t shown them I would never have arrived at this point in fashion, you see.

Over the years I have learned that what is important in a dress is the woman who is wearing it.

I don’t really like knees.

I don’t like [to] make a woman … an abstract concept of the fashion. I don’t like [to] say, “You must wear that.” … I am not a dictator.

Moda je prolazna, dok stil traje, on je večan.

I want to thank all the women who have worn my clothes, the famous and the unknown, who have been so faithful to me and given me so much joy.

Chanel freed women, and I empowered them.