It is essential that anyone reading this book know at the outset that the author is apolitical. I was convinced in 1927 that humanity’s most fundamental survival problems could never be solved by politics.
It’s a new challenge to see how people can change your look. I like words like transformation, reinvention, and chameleon. Because one word I don’t like is predictable.
I like to know why a video has suddenly gone viral, why a song has broken, why a TV show is suddenly rating out of pattern… I’m pretty good at understanding why things are becoming popular.
