I see hip-hop as going in a self-managing place. It’s very culturally controlled and artist-controlled. It’s not really based on a label anymore. Everything is pretty much in the control of the artist. Which is amazing.
I’m always up for collaborating with brands and people who actually design, but doing your own line is a whole other beast. I don’t think I could deal with the criticism.
I don’t really write. I’m an on-the-spot type of person. This beat, let’s listen to it; let’s vibe. And then I’ll do a melody, and then we’ll go back and do it.
