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I view my role more as trying to set up an environment where the personalities, creativity and individuality of all the different employees come out and can shine.

Tony Hsieh

Ask yourself: would you be comfortable printing everything your employees, customers & partners have to say about your culture?
TONY HSIEH

Company Culture Customer Employee Print Yourself
A great brand is a story that never stops unfolding.
TONY HSIEH

Brand Greatness Stop
Our customers call and e-mail us to say that’s how it feels when a Zappos box arrives. And that’s how we view this company.
TONY HSIEH

Call Company Customer Feeling View
Your brand is your culture.
TONY HSIEH

Brand Culture One Liner
Most companies are very quick to hire and slow to fire, when really it should be the other way around.
TONY HSIEH

Company Fire Quick Recruitment Slow Way
Never accept or be too comfortable with the status quo, because the companies that get into trouble are historically the ones that aren’t able to adapt to change and respond quickly enough.
TONY HSIEH

Acceptance Adapt Change Comfortable Company Enough Quick Response Status
Zappos is a customer service company that just happens to sell shoes.
TONY HSIEH

Company Customer Service
Business is all about learning to balance the short-term, medium-term and long-term and I think it’s when things are going well it covers up a lot of mistakes and bad decisions because you’re growing so quickly.
TONY HSIEH

Balance Business Decision Growth Learning Mistake Quick
Happiness is really just about four things: perceived control, perceived progress, connectedness (number and depth of your relationships), and vision/meaning (being part of something bigger than yourself).
TONY HSIEH

Big Connection Control Happiness Relationship Vision
Help inspire people to realize they are capable of changing the world.
TONY HSIEH

Change Help Inspirational World
Things are never as bad or as good as they seem.
TONY HSIEH

Appearance Bad Goodness
Businesses often forget about the culture, and ultimately, they suffer for it because you can’t deliver good service from unhappy employees.
TONY HSIEH

Business Culture Employee Forget Goodness Happiness Service Suffering
Your personal core values define who you are, and a company’s core values ultimately define the company’s character and brand. For individuals, character is destiny. For organizations, culture is destiny.
TONY HSIEH

Brand Character Culture Definition Destiny Organization Personal Value
Your culture is your brand.
TONY HSIEH

Brand Culture One Liner
Our belief is that if you get the culture right, most of the other stuff, like great customer service, or building a great long-term brand or empowering passionate employees and customers, will happen on its own.
TONY HSIEH

Belief Brand Culture Empowerment Greatness Ourselves Passionate
Stop chasing the money and start chasing the passion.
TONY HSIEH

Inspirational Money Passion Start

I view my role more as trying to set up an environment where the personalities, creativity and individuality of all the different employees come out and can shine.

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I view my role more as trying to set up an environment where the personalities, creativity and individuality of all the different employees come out and can shine.

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